On Site And Off Site Optimization

Search Engine Optimization Module 02 – On Site And Off Site Optimization

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Search Engine Optimization Module 02 - On Site And Off Site Optimization


Course Provider: Organization

Course Provider Name: Horne Media Group - Anthony Horne

Course Provider URL: https://wiseintro.co/hornemediagroup

Editor's Rating:

Hey, folks, welcome to module to and this module our expert will cover on site and off site optimization.

So let’s get ready to take some nets and let’s jump right in. All right, So the most important thing when you’re doing SEO on site or on page it’s gonna be content.

Content is everything!

You wanna make sure it’s keyword reach is what you want.

Make sure that’s natural, real natural content.

Because Google’s algorithms, believe it or not, I can tell the difference between something that was sort of forced and faked and put together purely for the purpose of keyword stuffing versus something that’s actually naturally written by a human.

Now, this is a very long, keyword rich article right here.

This is a great great block post.

There’s a few things you can do throughout your content, whether it be a page or a block post like this.

That ensures that you maximize the potential points, if you will, that Google’s algorithms will give you step one you want.

Make sure that your keyword that you’re trying to rank for your key phrase is in the title itself, and if it’s verbatim in there, that’s even better.

The next thing you can do is make sure that your subheadings also have that, because the way that your pages laid out if you actually dig into the HTML is different, chunks of text are broken up into things that have tags.

Okay, so the title of your page that’s basically your H1, meaning your primary headline, your H1 tag and that from the perspective of Google’s algorithms, has a certain amount of points or a certain amount of value, Right?

Well, your subheadings do as well you want to make sure and do is put your keywords or key phrases into subheadings like this and make sure that they’re appropriately labelled.

So right here you can click inside of the newer WordPress editor and make sure that’s a science and H2 tag so that Google knows that this is a subheading okay?

Or a sub headline, and the same thing exists over here in this settings.

You can adjust that there as well.

So it’s important to understand that simply going into textual content and making one line of it, you know, tall and bold, does not necessarily make it a sub headline in Google’s I. So this is actually very important to go through here.

And with WordPress, it’s easier than ever.

All right, So make sure your sub headlines those text boxes are assigned each two tags.

And if you have sub sub headlines, a feel free to use h three h four and so on.

But make sure those air appropriately labelled The next thing is to make sure that your keywords air simply used organically throughout the content will get an equitable and and thorough fashion.

All right, you’re not keyword stuffing here.

You’re not over doing it because Google will notice that as well.

And you’re also not acting like a robot and just putting the exact 100% same key phrase over and over and over again, either.

Okay, You wanna, you know, mix and match.

I mean, you definitely want to have a handful of the exact key phrase in here.

However, you also want to mix and match with different variations.

So plural here.


A different definite article over there.

Apostrophe here, possessive there, maybe even some synonyms from time to time.

You want, make sure it’s very organic as well.

The next thing you can do is everybody first off should be using some type of an Seo tool or plug in like Yoast  is probably the best one out there.

And what you conduce do is actually manipulate the meta tags for your website.

So with Yoast s so you can come right in here and you can add a little meta description of this is a pretty short meta description here.

All right, you’re should be a little bit longer here.

You want to shoot four around, you know, 100 120 characters and this is what people see when they see your website or Web page in the search results.

They see that little snippet there, um, as sort of a preview underneath the main heading of the search results.

Next, there’s a slug.

OK, which is the actual sort of u R L after the main domain of your website and that should be keyword rich as well.

You can check the analytics for your focus key phrase.

So in our case, are focused.

Key phrase right now is robot vacuums for pet hair, and you’ll see all sorts of things in it to do list here.

Okay, You’ll notice there’s no internal links on this page.

There should be internal linking its very important to Google.

Key phrase in the introduction, Your key phrase where it’s synonyms do not appear in the first paragraph.

So we want to go back up there to that first paragraph and make sure that the first paragraph uses are key phrase.

If that’s one of the main things that we want to ring for key phrase density, it’s only found one time at least verbatim.

In the article, it recommends seven times for this length of text, key phrase and subheadings.

Use more key phrases or cinemas in your higher level subheadings that’s referring to those H two and H three tags that we talked about.

It also tell you what you’re doing.


You’ve got lots of outbound links in this article.

That’s good a lot.

People think you don’t want outbound links because you want people to stay on your site.

People will leave your sight no matter what.

You want to do it on your terms.

And fact is, Google loves outbound links because that tells them that you’re a useful and helpful sites.

He’ll rank higher key for his length.

That’s good for the one that we’re targeting here.

Uh, text length is pretty good.

That’s Ah, a long article.

Google’s gonna like that because they love content, right?

And some of the more important ones here.

Key phrase.

The exact match appears in the title at the beginning of our article.

Okay, so that’s good.

Google’s gonna love that title Wits, good job and key phrase in slug.

Like we said, the slug itself right here.

Contains are key phrase so you can see all that point value stuff.

There’s plenty of other stuff that you can do as well to increase your on site or on Page Seo number one.

You want to make sure its mobile optimized mobile optimized your entire website because Google cares about that, and you’re gonna lose points if it’s not mobile optimized, and the next thing you would do is find ways to increase your stick, duration your stick rate on your site, Google nose.

If people show up on your site and then immediately leave, okay, they have that data.

They know what’s going on, and if people show up on your site and then they leave within the 1st 10 seconds.

That tells them that your site is not what people want, and that’s what Google cares about.

What do people want?

So here’s some things you can do to increase your stick.


Number one, you can add a video.


Videos are fantastic because people click and they watch them.

And that increases the amount of time of this down your page if they want to keep watching the video.

So if you can have a compelling video that people are gonna click and watch and stay on your site for a little while, that’s gonna increase your stick rate.

And Google is gonna like you more.

You can also just make sure your content is actually relevant to the targeted keywords.

If people actually find on your page the things that they’re looking for, they’re not gonna leave to make sure your stuff reads well.

And that’s where the readability analysis comes in. Andy, With Yoast here, people would say this in a technical sense, doesn’t have anything to do with the CEO.

Indirectly, it does.

Okay, the easier it is and more enjoyable it is to read your content.

The more likely people are going to stay on your page long.

Okay, so the longer people stick around, the better.

So there’s a couple of things that you can do like that to increase the amount of time people spend on your page.

Now, Google also loves multimedia.

So in addition, toe videos being good because they increase your stick rate.

The fact that you have videos, especially if they’re embeds of YouTube videos, by the way, because Google likes YouTube because they own you, too.

That could be useful simply because it’s a type of content that Google knows people like.

However, you could also ADM or images.

All right, this here is a very image rich post, and Google notices those images, and you get cool points for that.

Okay, your ranking.

It’s gonna be better if you have more images, more rich media.

Other thing you can do is ensure that those images have actual file names that match your keywords.

Okay, so if your image file names are keyword rich and that also, if someone comes over to your website and they hover over an image or they hold down the old button, it’s not happening here. but it would happen on the actual published version of the page.

They can see and name.

It’s called the Altar title.

You want to make sure you’re all title is keyword specific as well.

You want to make sure all these different things on your page or keyword rich.

And finally, the other thing that we already mentioned a little bit earlier.

Internal linking an external linking okay, Google loves when you make it easy for people to find things both on your site and other people’s sites.

Okay, so if you have internal linking to other blog posts, other articles on your website, that’s great.

And if you have external linking and you’re opening yourself up to the outside world and recommending good stuff and sending people in other directions, all this stuff tells Google that you are a real signed, a really human site that’s actually trying to be helpful, and you’re going to increase in your rankings.

So that’s on site or on Page s CEO, and that’s about all you can do is make sure your content is great, and all those are the things we talked about beyond that, if you want to rise up in the search rankings.

It’s gonna come down toe off site s CEO and what’s offsite Seo?

Basically, it’s back.

Links back links form the core of off site SEO.

In fact, Google has publicly revealed that the two most important things to them the things that give you the most points inside of their Google algorithm or content, which is on site and back links nothing else matters as much.

Being mobile responsive doesn’t matter as much.

The stick rate doesn’t matter as much.

Rich media doesn’t necessarily matter as much at the end of the day that two things that are the most important our content and links.

So here’s what you do.

You come over here to Google once again, we’re utilizing Google, and we’re gonna look for robot vacuum block What you’re looking for here are different sites that create content articles, block posts and so on about robot vacuums or whatever it is that you specialize it and you want to reach out to these different top ranking sites because they’re at the top of Google.

So you know they have high link authority, you know that they have a lot of link juice A lot of value.

You take these and see if you can somehow get one of your links on them.


The old school way of doing it used to be just to go to their blog’s and go to the comments section.

So let’s go to this one here, scroll all the way down to the bottom of the block post and make a comment with your link in the comment now that today it’s not technically spam per se.

But today it’s pretty much universally considered spam, and Google does not reward that nearly as much as they used to.

In fact, if you do too much of it, you can actually get slapped.

Okay, so you don’t wanna do that anymore.

What you want to do is form actual strategic partnerships with these sites like this one, that robot cleaner store, and you have other sites out there that you confront that also rank high in and produce content for your niche.

Like right here.

Scary mommy dot com looks like she’s got a somewhat humorous, blogged post about robot vac use here.

We’ve got treacle automatic robot vacuum, how I made my choice.

Lots of review type stuff, right?

Talking about whether you should get a robot vacuum cleaner, these air, all blog’s and websites that you could reach out to and make a guest post.

Okay, it’s basically reach out to them, send them an email and say, Hey, I’ve got some impressive content or important content that could be useful to your audience.

Can I make a guest post and link back to my site and they might want something in return.

Maybe they want a residual guest post from your site to theirs, you know?

So you’ve got to sort of get in there and engage in some business dealing with these other sites in order to get these high authority back links.

Now that’s one way to do it.

But one of the quickest ways to do it is literally just to find the highest ranking sites for your specific keyword and spy on.

Figure out where they’re getting their back legs.

If you can emulate.

If you can mimic their back link profile considerably, that’ll be particularly beneficial because you know that they’re back.

Ling Strategy is working.

They’re right here at the top of Google, so you could grab this one.

Here, grab this girl right there.

Doesn’t really matter too much.

What’s in this article were interested in what’s linking to this article.

So let’s come over here to Moses and Link Explorer, which is a free resource.

Women paste, that you are all here.

Exact page.

We want the links that are coming to that specific page because a lot of these sites aren’t necessarily going to be on Lee specific to your niche and your topic.

So, for example, Tom’s is known for all sorts of hardware and software related stuff, right?

We only care about this particular page of theirs were their ranking for robots vacuums.

So this is the exact page here.

That’s the aural.

We’re gonna hit search, and once that’s a little bit, we’re gonna come over here to inbound links and this is it.

This is their back legs.

Do you understand how valuable this is to see where they are back linking from where their son is getting linked?

Now that is pretty darn neat.

And what you can then do is follow up with these specific sites and try to get your site linked from these sites as well, and it looks like it’s mostly blog and content sites that they’ve got these links coming from.

So you can click on one of the East, follow through to the site and ask them, Hey, what do I need to do to get it back?

Like we could do a favor for them?

One very common thing is to find broken links or old, outdated, expired links on someone else’s blog, and you’re the one who pointed those out to them.

So that’s sort of a favor.

In return, you’re saying, Hey, by the way, you could also link to my site.

You could replace that old broken link with one to my site, which deals with the same kind of issues.

That’s a very common form of doing it.

But at the end of the day, it all comes down to outreach manual organic real, human to human outreach.

You do not.

I say again, you do not want to rely on databases, were having some freelance or go out there and create a bunch of, you know, fake, totally generic non-organic back links for you.

A lot of people do that.

Google is not stupid.

They’ve been doing this for over a decade now for two decades now or more, and their algorithm knows everything.

So you want to make sure that you have super high quality organic human made back links from high ranking sites or hide to domain authority sites?

In fact, let me give you an example of what not ever, ever, ever to do never come here to fiver and pay for a gig where they promised to give you thousands of social bookmarks or profile back links for your site.

Never do this.

Please, never, ever do this.

Here’s another one one million back links.

Do you know what’s gonna happen to your site?

If you use something like this, Google’s going to slap the heck out of you.

You’re gonna be shooting yourself in the foot.

The ratio is gonna be completely destroyed.

So please don’t do this back.

Links should be human to human.

The only exception to that would be your own content outside of your site.

So your social profiles or other people’s social profiles that you know, you know, as long as it stays organic, you can do some of that kind of stuff, you know, if if you’re active on social media and your linking back to your site, I’m not saying that social links hurt you, but that’s organic.

And that’s riel going to.

I mean, these people.

How do you think they deliver one million back links?

How do you think they deliver 600 social profile back legs?

Because they do it for hundreds of other people, too.

And Google’s algorithm identifies those social profiles and those sources of links as places that are basically, you know, spammy links created purely to artificially get people higher up in the search rankings.

And it might work for for a week or two.

It might work at first, but it’ll always come back to bite us.

Don’t do this.

One exception would be press releases.

Okay, if you go toe PR Web or PR Newswire and you pay money to have someone write up and submit press releases about your business, were about you know, your campaign or whatever, whatever the item in question is, and they send it out to a whole bunch of different news networks and news websites, that can actually have a positive effect because those different sites do in fact, have high authority and credibility in the eyes of Google and investing in press releases is something that a lot of legitimate businesses do.

So that would be one method of actually getting yourself out there.

However, make sure you’re not going this route.

Don’t don’t go and find ah, micro job or Gig website and have someone mass produced a whole bunch of spammy links.

It’s gonna hurt you quit a bit, so that’s it for on and off site SEO.

In this lesson, as you can tell, there’s a lot of work that goes into this a lot of time, a lot of communication, a lot of manual hands on tasks.

However, there is a way to save on some of the time, outsource it a little bit and make the process a whole lot easier and faster.

We’re gonna discuss all of those ways in the next module.



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Search Engine Optimization Module 02 - On Site And Off Site Optimization


Course Provider: Organization

Course Provider Name: Horne Media Group - Anthony Horne

Course Provider URL: https://wiseintro.co/hornemediagroup

Editor's Rating:

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