Keyword Research

Search Engine Optimization Module 01 – Researching Keywords

Digital Marketing Keyword Research SEO
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TRANSLATION: This module our expert will cover researching keywords.

So get ready to take some notes and let’s jump right in. Alright, guys.

So the first thing we’re gonna do is specific research because you can’t optimize for anything without knowing what people are searching for.

Right?

So if you’re gonna rank for anything online, you’ve got to do keyword research at a very specific and deliberate plan.

For what?

Keywords?

You’re gonna optimize four.

Now, the Internet is pretty saturated these days.

The good old days of optimizing for one main short keyword like organic gardening and getting page one rankings are long gone.

And then the good old days that came after that were all you needed was one long tail keyword.

And you could use that as your domain name.

Well, that’s long gone to Google doesn’t work that way anymore.

So today, keyword research needs to be more robust, and it needs to focus on finding multiple long tail keywords that you can optimize your site for for example, organic gardening on a small budget or best fertilizer for organic marketing.

You know, that kind of thing.

So for our example today, let’s say you’re creating a site where you sell robot vacuums.

Either you sell them directly yourself for maybe you’ve just got one of those affiliate sites and you make commission on them when people read your content and click your links and go buy them somewhere else.

So a great way to start looking for different medium to long tail keywords for robot vacuums is to literally go into google dot com and type in the first words or the main words of your topics.

Let’s do that.

Let’s do robot vacuum.

All right, Now, you have seen this 1000 times, but I bet you didn’t realize that this little drop down of recommended searches here was an S e o gold mine.

Google generates this list here based on frequent related searches that are actually happening.

So you get an idea of what search terms are trending.

Now what we’re gonna do is we’re gonna take some of these keywords and some similar spinoffs, and we’re gonna put them into Google’s own keyword research tool, which is a free resource inside of Google ads.

All right, so we’re gonna come up here to our Google ads account and inside of our Google ads account, it’s called the Keyword Planner Tool.

We’re over here to get search volume and forecasts and right here I’ve pulled sort of, Ah, Martha Stewart and I’ve already got my list of items right here in a document.

Only copy this and I’ll paste them right here and we’ll get started.

So here’s a bunch of data on these keywords.

Keep in mind Google ads as an overall platform is primarily geared towards people buying paid ads.

So there’s a lot of information here that isn’t super important to us, you know, such as anticipated costs per click.

That sort of thing we really want to know is how often people are actually searching for these on a monthly basis.

So we’re gonna come up here and click on historical metrics.

As you can see in the second column here, it tells us how many monthly searches this receives now.

It’s a broader range.

It’s kind of unfortunate.

Google actually changed this a few years ago.

It used to actually show you a pretty pretty tight estimate, and now they say, just sort of groups them into broad ranges.

So 10,000 to 100,000 searches per month.

1 1000 to 10,000. You know there’s a 10 to 100. Even there’s 100 to 1000.

So it’s pretty broad.

Which is kind of unfortunate, however, does give you a good idea of how popular these search terms are and how likely you are to, uh, have people coming to your site if you rank for these.

So, for the most part, these all have a great deal of monthly searches.

Okay, I just, uh, rearranged it by average monthly searches, we can see certainly the top ones there.

And you might be tempted to say, Just go with the highest ones, right?

And you certainly could do that.

But keep in mind you’re competing with a lot of people here.

You’re not likely to rank for those very top ones very soon.

So you want to optimize for some of the ones in the middle as well?

Okay, now, check me the stats for the key words we came up with is not the only thing we can do here.

Let’s also come up here to keywords ideas.

And in here we’re gonna paste the list that we already used earlier, We’re gonna click, get results.

So here what’s happening is Google is actually using its brain, using its data to suggest similar keywords for us so you can actually scroll through these and see a whole lot of medium to long tail keywords that you may not have thought of, as well as the average monthly searches for each one.

You can research these a little bit further and see if there’s one that you hadn’t thought of that’s long, very specific, has a reasonable amount of monthly searches and that you can optimize four to increase your chances of ranking for this topic.

Now you want to say this is not the only way to research keywords.

There’s a lot of tools out there that will help your research even further will be going over those in the later module.

For now, you’ve got the basics of keyword research.

So now let’s go over to how toe actually put those keywords to use on your website came to get your website ranked four.

These keywords can We’re gonna do that in module #2.

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