Attraction Marketing Lesson 2 – Law Of Attraction (for marketers)

law of attraction


There’s a pair…Miss Piggy and Kermit the Frog! Attraction can create strange bedfellows to paraphrase an old expression. You just never know who is going to love who when it comes right down to it. In the case of Miss Piggy and Kermit it was love that was rooted in a brilliant marketing campaign designed to attract both children and adults.

Law Of Attraction

It worked too! Both characters became celebrities and to this day both frequently appear on television shows, at award ceremonies and for charity fundraisers. If you could name a perfect marketing campaign, the joining of these two characters should be at the top of the list. We can learn a lot from the pig and the frog. Listen to them talk and they believe in themselves. Miss Piggy may come across a bit arrogant, but she is focused at all times. Kermit may waver in the face of such a strong personality, but in the end he is always on track and true to himself. As a result, this
team of make-believe animals can sell or promote just about anything to anyone. Now consider Billy Mays the television salesman.

He passed away not long ago but not without establishing a remarkable reputation for being able to sell anything to anyone. He was a carnival barker in Atlantic City before earning millions as a simple honest and enthusiastic salesman. When you watched him promote products, you just knew he really believed in what he was selling and what he was saying.

This middle aged huckster could convince millions of people to buy kitchen tools, car cleaners or work tools. He could sell men or women’s products. He could convince anyone that they needed exactly what he was selling. Even if you didn’t need what he was selling, it was almost impossible to not watch him because he was always so darn enthusiastic and upbeat that he made you happy and hopeful.

If there was a way to personify the Law of Attraction it would be Miss Piggy and Kermit or Billy Mays. These non-human and human characters are focused, energetic, and able to attract people and money and attention and many other things. That is what the Law of Attraction is all about. A formal definition is as follows:

You will attract to your life whatever you give energy, focus and attention to on a regular basis.

Here’s the catch. You will attract both wanted and unwanted things so you need to be careful what you give your attention to! In other words, you can attract negative as well as positive people, objects and events. Want some proof? Just think about people you know that always seem to have things go the wrong way. They experience bad relationships not once, but over and over again. They never seem to succeed no matter what they try. They have gloomy attitudes and view the world in a negative context. The question is what comes first: the negative attitude or the negative events?

It works the other way too. There are people who always seem to have things go right in their lives. They are always upbeat and see the glass as being half full. You would swear that things just seem to fall into their laps with extraordinary good luck. The Law of Attraction says that the like will lead to the like. Believe that good things will come your way and good things do come. Believe
you are a victim waiting to happen and sure enough, you become a victim over and over again. It’s amazing how focused a negative person can be. To borrow some words from a Creedence Clearwater Revival song Bad Moon Rising, people with negative focus always seem to be singing these words:

Bad times, good times, bad moon, full moon, which do you want to see on the way?

This may be a bit unusual approach for explaining the Law of Attraction, but that is what it is really about in a nutshell. People create much of their own world or environment just by the thoughts and attitudes they assume. Remember the buzzwords discussed earlier? Here are some more: out-of-the-blue, fate and luck.

There is an old expression that says we make our own luck. That is a particularly appropriate expression when it comes to business. Did you know that 90% of online businesses will fail within one to two years of start-up? And the common reasons for failure include:

•Lack of commitment to the business
•Failure to market the business
•Failure to provide adequate customer support
•Lack of branding
•Lack of core values that direct business activities
•Lack of planning
•Unattractive presentation
•Lack of vision

There are others, but these problems are typically found in businesses that do not survive the intense competition. You may be wondering what this has to do with the Law of Attraction. Well…look at this list closely and you realize there is a common thread that ties each of these items together into a cohesive unit.

Let the drums roll…it is lack of focus, energy and attention! What are missing is the positive attitude, effort and commitment that brings positive results. Instead the business flounders because negative forces are at work. Lack of interest and low energy lead to a failure to attract new customers or keep existing customers.

One of the mistakes people make is treating an internet business as if it doesn’t involve people. What a big mistake! The internet does pertain to people, and how your business interacts with them begins with you and only you. You can flounder in negative energy and struggle to understand why people are not attracted to your business, or you can master the positive side of the Law of
Attraction and build a successful business.


Before getting too involved in discussing the principles of the Law of Attraction as guides for your business, it’s important to be sure you grasp the power of this force. Psychologists, educators and scientists have studied the concept of the Law of Attraction and some of their quotes make excellent starting points for understanding its full power.

When the brain, heart and emotions comply, then the universe will give you what you want.” (Manish Sinha, Manager at Amensys)

“When the English poet W.C. Henley wrote the prophetic lines, ‘I am the Master of My Fate, I am the Captain of my Soul’, he should have informed us that the reason we are the Masters of our Fate, the Captains of our Souls is because we have the power to control our thoughts. He should have told us that the ether in which this little planet floats…is a form of energy…and is filled with a form of universal power which adapts itself to the nature of the thoughts we hold in our minds; and influences us, in natural ways, to transmute our thoughts into their physical equivalent.” (Napoleon Hill, Think and Grow Rich)

“The resources you need to change anything in your life are within you right now. It’s just that you have a set of neuro-associations that habitually cause you to not fully utilize your capability.” (Anthony Robbins, Awaken the Giant Within)

“What you radiate outward in your thoughts, feelings, mental pictures and words, you attract into your life.” (Catherine Ponder, Dynamic Law of Prosperity)

Notice the action words in these quotes: comply, power to control, change, radiate. The Law of Attraction is not some vague idea that involves people sitting quietly and meditating. It is an action filled concept that requires people to be affirmative, positive, able to change, and ready to attract if they want affirmative, positive and attractive things to happen in life. The idea is that your
positive or negative vibrations are bound in physics. Your vibrations attract universe vibrations that match. It explains why someone can have a “bad day” that lasts all day or “be on a roll” where good things just seem to happen from morning to night. You do not function in a vacuum but are part of a larger universe where everything is interconnected. You absorb stimuli which turns into a
thought and thoughts lead to behaviors.

The Law of Attraction is summarized in a couple of ways depending on which book you read:


Another summarization as outlined in the movie The Secret is:


You can attract positive vibrations or you can ask for positive results and become inspired to act in a way that proves your belief in positive results and then act or receive the positive benefits. In other words, you can think of yourself as successful; attract opportunities for success; and then act on those opportunities.

It is possible to substitute negative for positive, but why would you? According to the law of attraction, you get what you ask for. It’s really that simple. There are plenty of people who ask for negative results, and sadly they don’t even realize that is what they are asking for. Many of these same people have started an internet business that failed, and they are also baffled as to why.

Before moving into the next section, let’s talk about the role of language. Words play such an important part in how our lives progress. It’s not just the words we speak either. We think about words too. In fact, we actually talk to ourselves in our heads. No … we are not sinking into madness … just letting the inner voice express itself.

The inner voice is the internal voice that either encourages or discourages us. It may say things like:

•Wow! I did well on that project!

•Took some work, but I did it!

•I can’t believe I failed.

•I’ll never be able to do that job.

•I’m so smart and talented.

•I’m such a klutz and always messing things up.

I’m sure you noticed that this inner voice can be positive or negative. It can encourage us to work hard or to give up. There is a set of tools called Neuro-Linguistic Programming (NLP) that are used to change how people think about themselves and their abilities. People are taught to start with positive images and positive words because they will lead to positive behaviors. NLP strategies are actually embedded in the Law of Attraction on one level.

About this time you may be wondering what all this has to do with internet marketing. As you will see in the next section, marketing and public relations are no longer separate activities like they were before web based business began. The internet has led to two-way communication between marketers and customers. It has created the ability to produce a feast for the eyes that can be laid out with just a few clicks. All this means you can now do more than just market – you can establish rapport using a blend of technology, marketing, public relations, customer service, images and words.

But the internet is also a busy place where you are competing against millions of other websites. Shame on you! No negative thoughts permitted if you are ready to apply the principles of the Law of Attraction to your business marketing. Here is your first test:

1.True or False? I can learn to master internet marketing so that I build a strong customer base and a viable business online?

2.True or False? I believe in my ability to succeed!

See how the Law of Attraction works?

If you believe in yourself then you begin your internet marketing from a positive mindset. From that positive mindset you can build a business marketing plan that your customers find positive, uplifting and that makes them want to return again and again to do business with you.

In the next section, we will consider 21 simple things you can do to grow your internet marketing business fast using the principles of the Law of Attraction. This is supposed to be an energetic exciting time so get ready to have some fun!


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