Isn’t it fun to spend your free time in scoping the coolest and most interesting photos ever pinned on Pinterest? When you type a specific keyword on the search box, thousands of images will pop up and give you many ideas about what you can do with your clothes, hair, or birthday party, for instance. While this is from a viewer’s perspective, the new marketers on the platform have to know that they need to work harder to keep the consumers’ attention focused on their pins. Truly, what works best on Pinterest?
- Obtaining Rich Pins
The website does not charge for the usage of Rich Pins, but one has to apply for them beforehand. This is a feature that business owners can benefit from because they allow you to add prices, article links, and contact information, among others, along with the photos. Hence, the people will know that you are selling something.
- Pinning on Schedule
Considering there are a lot of things you can pin daily, posting the entire lot in one go cannot emphasize the value of each. What is highly profitable for the business is to schedule pins at least a day before you actually want to see them go live. This way, it will not overlap with your other activities, and the consumers will never be fed up with you.
- Creating Optimized Descriptions
Though Pinterest is a photo-centric platform, the social ranking of your pins can be higher once you type a creative product description with them. Just be sure to keep things diminutive yet on-point since the viewers are somewhat allergic to novella-like explanations. Feel free to utilize keywords too that place well in search engines.
- Adding Texts to Pins
Other than the actual pictures, the short texts which are added on them linger longer in the audience’s mind. In addition, this tempts Pinterest users more to share the image(s) to their own social media accounts where the folks who can relate to your words are usually found.
Once you have processed all these information, growing your presence on Pinterest will be easy-peasy.